Help & tutorials
How to run Paceloop, and what it means when Paceloop pushes back. Every screenshot is real app data — if we can't show it honestly, we don't show it.
Before you start
Target-setting and diagnosis questions, answered whether or not you ever install anything.
Is my Shopify sales target realistic?Check a sales target against your own run-rate in four steps: project the trend, work out the weekly rate the target needs, compare the gap, and decide whether any lever can close it.Traffic, conversion, or order value — what is actually holding my store back?Revenue is sessions x conversion rate x average order value. Score each factor against a benchmark, pick the widest gap, and work on that one instead of all three.How to set a revenue goal for your Shopify store (and actually keep it)A goal you keep needs three things a number alone does not have: a defensible target, one to three weekly behaviors, and an explicit list of what you will stop doing.Shopify Analytics targets vs a spreadsheet vs PaceloopWhat each of the three actually does, what none of them does, and the honest cases where the built-in Shopify target or a spreadsheet is the right answer.
Start here
From install to an active cycle — the one tutorial worth reading first.
When Paceloop says no
What each refusal means, and why it protects your plan.
Why Paceloop flagged your sales target as unrealisticPaceloop checks your target against your own 90-day run-rate. When no single lever can close the gap in one cycle, it says so and recommends a lower one.Why Paceloop refused your splitSub-targets must multiply back to your objective on real funnel math, within ±5%. If they don't, Paceloop refuses the split and quotes both numbers.Why Paceloop won't send more traffic to a leaky funnelIf conversion sits below its healthy band, a traffic sub-target is refused: fix conversion first, scale traffic next cycle. Here's the exact rule.What "Not readable" means (and why Paceloop won't show a zero)When Paceloop can't read a metric from your store, it says "Not readable" instead of showing a zero or inventing a number. Here's what unlocks each metric.
Your weekly routine
Check-ins, the pace scoreboard, splits, and closing a cycle.
How to do your weekly check-in (and what the coach reply means)Log what actually ran this week and Paceloop answers with your pace, per-behavior feedback, and one recommendation: hold, tighten, swap, or revise down.How to read your pace scoreboardOn pace means within 10% of the plan line for today. Here's what every tile means — projected finish, current daily pace, and needed from here.How to split one goal into sub-targetsGive 2–3 funnel factors their own targets. Paceloop checks they multiply back to your objective on your store's live numbers before saving the split.How to close or abandon a cycleClosing records attainment, check-ins done, and how each sub-target landed. Abandoning discards the scoreboard without a summary. Neither needs a plan.
Understand what Paceloop tells you
Diagnosis, behaviors, and where your targets show up in Shopify.
What your diagnosis means — why only one constraintPaceloop names one constraint, not a ranked list of problems. Here's how it scores your levers against DTC medians — and where it admits it can't see.Where your plan's behaviors come fromYour behaviors come from a curated playbook of weekly lead measures, matched to your diagnosed constraint. The numbers in each rationale are your own.How Paceloop targets show up in Shopify AnalyticsOn activation Paceloop mirrors your cycle goal as a Shopify Analytics target. It never deletes a target and never silently overwrites your own.
Plans & billing
What is free, what Growth unlocks, what uninstall removes.